language EN
Marc Roure

Customer-driven Product Leader

Mission

1 / Build successful digital products that are truly customer-centric

2 / Raise brand and business impact through a superior experience

Culture A product culture based on 5 principles which I help product teams to adopt, contribute and evolve

1/5

Agility

Deliver value early and continuously

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2/5

Autonomy

Contribute toward collective success with trust and context

+
3/5

Empathy

Observe and understand people and their relationship with the product

+
4/5

Experimentation

An idea is a hypothesis to be validated as soon as possible

+
5/5

Results

Delivering with quality and on time is not enough

+

Experience More than 12 years helping companies and their teams build digital products

Mitto
2020 — 2021
Head of Product
Bershka
2018 — 2020
Head of Product
Privalia
2014 — 2017
Senior Product Manager
Wineissocial
2013 — 2014
Head of Digital
Trendtation
2008 — 2013
Founder & Head of Product

Side projects A way to pursue other interests while keeping up-to-date on product design and technology

12 months / 12 women

2019 — 2020

A list resulting from a family project that began in 2019, the year our daughter was born, with the purpose of bringing her and other girls and boys closer to some of the most outstanding women of the year.

Visit the site

Incognito Santa

2020

A completely anonymous service to generate Secret Santa pairings online. There is no need to share our private data or the private data of our friends just to sort some names.

Visit the site

Confinados.live

2020

During the first lockdown of 2020, a huge number of online events emerged as a result of the immense generosity of many. This website sorted and gave visibility to the live content produced from the houses of artists and instructors in those months.

It's a baby

2019

During the days before and after the birth of our daughter, there was a recurring question: "What do you want us to give you?" This baby registry list generator aims to answer the question in a beautiful and practical way. Today other parents use it.

See a demo site

Good Habits Guide

2018

Practicing gratitude on a daily basis helps me to be happier. It's a scientific thing. In this guide I share this and 7 other good habits whose benefits are supported by the scientific community.

Visit the guide

Daily Reads

2017

Some time ago I realized that every year I read less and less. I think it's because of my smartphone. Not the device, but what's inside. The apps. Daily Reads was a different reading service, emulating how things are consumed today, in small doses from a screen.

Stories

I studied Narrative at the Ateneu Barcelonès School of Writing and since then I read better. From time to time I also write. These are some of my stories and short stories.

Read them
Marc Roure, 2021.
Agility

Deliver value early and continuously

Do Agile pragmatically, adapting its principles in a way that best serves the needs and goals of the organization.

Embrace the idea of the Minimum Viable Product without compromising or indebting the user experience.

Autonomy

Contribute toward collective success with trust and context

Build efficient organizations through cross-functional, autonomous and empowered teams.

Establish a clear vision and goals so teams and individuals feel free to act for the benefit of the collective.

Encourage people to stop doing things that are not important.

Empathy

Observe and understand people and their relationship with the product

Meet regularly with whoever uses the product to better understand the person, the context and their relationship with the product.

Avoid falling into the false consensus effect when making decisions.

Practicing research in a continuous and systematic way is non-negotiable.

Experimentation

An idea is a hypothesis to be validated as soon as possible

Make experimentation unavoidable in the product development process, generating the greatest number of simultaneous experiments with the shortest possible validation time, from the idea to the evidence.

No one can predict which ideas will work and which ones won’t, the only way to know is through the search for qualitative and quantitative evidence. For the latter, experimentation is essential.

Results

Delivering with quality and on time is not enough

Evaluate success according to the impact of what is delivered and not according to the number of features or projects launched.

Measure less and better, carefully selecting the key product metrics.

Pay attention to delivered value, otherwise the product will stop delivering value and consequently it will stop capturing it.